If you’ve ever organized a fundraiser for your PTO, youth sports team, animal rescue, local charity, or any other organization, you’ve probably discovered that it can be hard to get people to commit to raising money online, as well as raising money in general. These days everyone is so busy; it’s not that they don’t want to help, it’s just too easy for fundraising to fall by the wayside in the face of all the other things crowding their schedules. Fortunately, you have one powerful secret weapon in your fundraising arsenal: Incentives.
At Merrimack Valley Pavilion, we are pros at helping local organizations raise money by harnessing the power of incentives. Read on to learn more about this simple concept to take your north of Boston fundraiser to the next level.
Many fundraisers rely on individuals to hit the streets (or their social media feeds) to solicit donations from their friends, neighbors, and family members, or to sell a product (cookies, popcorn, magazines, etc.) from which a portion of the proceeds will benefit the organization. Raising money this way can be time-consuming, but it also requires the participants to go through the sometimes awkward process of asking people for money.
So how are you going to help your participants over this hurdle? Make it worth the asking! Set reasonable goals for your volunteers that, when fulfilled, will earn them a reward. For instance, if your volunteers bring in a certain dollar amount of donations, treat them to delicious sundae in our Sports Café. If they hit the next highest level, give them a free game of laser tag or mini-golf. If everyone hits their donation goals, throw a party for the whole crew, complete with arcade tokens and multiple activities. You could also book a motivational speaker to give a talk to the volunteers. This would be especially effective if you are fundraising for a sports team or something similar. You can find more information about motivational speakers at https://www.sportsspeakers360.com/basketball-speakers.php if you are interested in booking one. It could be the motivational spur that your volunteers need.
Raising public awareness
Sometimes the best way to help your cause is by throwing an event and getting the public involved for the day. Again, it all comes down to incentives, so the more fun your event is, the more likely people will take time out of their week to attend. Think themed events with props from somewhere like Eventlyst.com, or for a ready-made venue fundraising events at our Tewksbury family entertainment center are fun for all ages, and our spacious facility can accommodate large crowds, so you won’t have to worry about turning anyone away due to space concerns. Choosing a venue is important, however, it’s more important to focus on how you’re actually going to raise awareness for what you’re fundraising for. One of the best ways to do this is by producing some booklets, from companies like Printivity, explaining the reasons behind your fundraiser. This can help people to understand the issue, hopefully encouraging them to donate more. That’s one great way to raise more awareness from the public.
We have a variety of party packages and group event options, so give our Events Coordinator, Maria, a call at 978-988-2100 to discuss your Merrimack Valley fundraiser idea.
Photo by winnond via freedigitalphotos.net